A 12-week record-making intensive

Finish the songs you've been
carrying for years.

Produced, mixed and mastered to release standard. For people with a message, an audience, and a decade of unfinished voice memos.

Apply for a spot

Two spots. Applications reviewed personally.


01

You have been about to do this for ten years.

There are voice memos on your phone from 2019. A chorus sung into the dark at 2am. A melody that arrived mid-session with a client and never left. You know the exact ones.

Money was never the obstacle. You've been able to fund this for years.

The obstacle is that you know precisely what it sounds like when someone with resources and no direction makes an album. You've heard the records that sound like a hotel lobby with a singing bowl. You are quietly terrified of making one.

So the songs stay where they are. Unfinished, and therefore still perfect.

Meanwhile you have thousands of people who trust you with the hardest parts of their lives. Not one of them has heard you sing.

You don't need encouragement. You need someone who takes the message as seriously as you do — and refuses to let the music embarrass it.


02

What has already happened.

Two artists who had never properly released. Both started where you are.

GLO
27,000+
Monthly listeners
  • Had never released a song
  • Produced her first six singles
  • 1M+ total streams
  • 442k · 370k · 331k top tracks
  • Multiple festival stages
Akashic Activation
100,000+
Streams
  • Produced her second EP
  • Plus three singles
  • One song selected for Buddha-Bar Ibiza Summer Sessions
Catalogue
3M+
Streams
  • Across my own records and the records I've produced
  • 15 years making music

03

Hear the difference.

The same take, before and after. Flip mid-playback — the playhead holds, so you hear the same second twice.

Example 01Vocal-led / electronic
0:00
Example 02Indie / world-fusion
0:00
Audio pending. Drop matched pairs at assets/audio/ex1-before.mp3 + ex1-after.mp3 (and ex2). Same length, same start point — the toggle aligns on playhead position. Players activate automatically once the files exist.

04

Who this is for.

This is for you if

  • You have an audience that already trusts you — 10,000 or more who actually listen
  • You've been carrying these songs for years
  • You want a body of work, not a single
  • You want to be directed, not flattered
  • You can protect real studio time for twelve weeks
  • Your work is electronic-leaning pop, indie, or world-fusion

This is not for you if

  • You're starting with no audience
  • You want one song
  • You want someone to do it for you
  • You make country, or need a live band tracked
  • You're not ready for a serious investment

05

Twelve weeks, three records.

Twelve 90-minute sessions, one to one. Everything below happens inside them.

Weeks 01–02

Who you are on record

Before a single note is produced we decide what you sound like. Reference work, sonic territory, and an honest read of what your voice actually does well.

Artist Identity Blueprint
Weeks 03–09

The records

Three songs written, produced, mixed and mastered to release standard. You sing them. I make them sound like records. Nothing leaves unfinished.

3 masters12 × 90-minute 1:1 sessions
Weeks 10–12

Getting them out

How the business actually works — masters, publishing, splits, and the deals people sign without reading. You finish knowing what you own and how to release the next one without me.

Release RoadmapIndustry VaultArtist Toolkit
Apply for a spot

Next intake begins November 1. Two spots.


06

WATASHI

Fifteen years making records. Trained at Icon Collective in Los Angeles, then cut my teeth in a studio where Justin Bieber, Charlie Puth and Kehlani have recorded.

I've spent that time on one question: why some records sound finished and most don't. That's the entire job here.

I don't do encouragement. I do finished records.

15Years producing
3M+Streams across catalogue
Icon CollectiveLos Angeles

07

The people who finished.

Video testimonialSlot reserved above the written proof — this is the highest-converting element on the page. Drop the file here when it's cut.

Recording my songs at age 65 with professional production is fulfilling a life long dream. Watashi sees me as an artist.
Lunea LynnRecorded her first songs at 65
GLO
Akashic Activation
B. Louis
Ruby Chase
Zen Tempest
Savannah Joy
Larisa Gosla
Daniel with the Balance
Equanimous
DJ Manifesto
Graphics pending. The 1080×1080 testimonial cards drop into this grid — place them in assets/testimonials/ and I'll swap the name cells for images.

08

Before you apply.

How much is it?

The investment is discussed on the call. It's a serious one — this is for people ready to finish.

What if I'm not a strong singer?

Most people I work with aren't trained singers. They have something to say and a voice that carries it. Production, arrangement and vocal work exist to serve that. If you can hold a melody, we can make a record. If you can't yet, I'll tell you on the call rather than take your money.

What genres do you work in?

Electronic-leaning pop, indie, and world-fusion. No country. No live band tracking.

What if I've never released anything?

GLO had never released a song. We produced her first six singles. Starting from zero releases is normal here. Starting from zero audience is not.

How much of my time does this take?

Twelve 90-minute sessions across twelve weeks, plus writing and vocal takes between them. Budget three to five hours a week. The sessions are the engine; the work between them is what makes three records possible instead of one.

What if I'm too old for this?

Lunea recorded her songs at 65. The question was never age — it's whether you'll actually finish. No audience has ever asked how old the singer was.


09

Apply for a founding spot.

Five questions. Under two minutes. I read every one.

How big is your audience?

Across the platform where people actually listen to you.

How long have you wanted to do this properly?

This is a $15,000+ investment.

Are you ready to move if it's a fit?

Where do I reach you?

Where can I hear you?

A link to your music, or your Instagram.

Application received. Book your call.

Pick a time now — unbooked applications don't get reviewed.

Not this one.

This program is built for people with an audience already in place and the means to move quickly. That isn't where you are right now, and taking your application would waste your time and mine.

That isn't a judgement on the music. It's a judgement on timing.

Get the free guide instead

Come back when the audience is there. The door stays open.